Flash1 is a tool for delivering multimedia content on the Internet.
It livens-up and adds impact by adding sound or movement to an otherwise static web-page.
Typical Flash applications include:
- Interface design: Animated menus and buttons
- Brand enhancement: Animated logos and straplines
- Advertising: Animated mini-ads and banners
- Website content delivery: “Intros” or whole websites, music, sound effects and video
- Marketing materials: Flash presentations and promotions on CD-ROM
We advise our clients to embrace Flash, but with reserve:
- Most people are very adept at screening the daily deluge of marketing efforts aimed at them and the web is no different: If you bombard visitors with many moving bits and sounds, they are more like to consign those regions to what we call the the “blur” zone or simply move on out of annoyance or “ad-fatigue”.
- Designing Flash-only websites is not something we’d recommend
- Search engines still don’t index Flash sites
- Layout tends to be rigid and non-scrollable
- Specific pages can’t be linked to
- Download times are often still too long
- Not all web users have the Flash plug-in installed
A little Flash animation, judiciously placed, can have the intended and desired effect: it will enhance the visual appeal of a site and gently guide or influence the viewer’s attention.