Creator Design
:: 20 November 2008: 
// phone: +44(0)20 8525 1652 // fax: +44(0)20 8082 5198
// email: creators@ // skype: creator-design
© c r e a t o r d e s i g n 2006-2008
// email: creators@ // skype: creator-design
© c r e a t o r d e s i g n 2006-2008
Our Service
Creator can help your site achieve higher search engine rankings.
Our SEO service includes:
- auditing your site
- identifying unique keywords and phrases
- giving these prominence in your content
- accommodating an alternative for flash content
- making dynamic content search engine friendly
- promoting your site on others
- using ethical techniques
Search Engine Optimisation (SEO) is the buzzword for designing your site and it's content and raising its online prominence in a way that will maximise your chances of being spotted on search engines like Google.
Tell Me More
Search engines help internet users find what they're looking for amongst billions of web pages. Their "bots" and "spiders" "crawl" through the web and create searchable indexes using clever relevancy-scoring algorithms.
SEO helps your site score better for given search terms and lists it before other, less relevant, sites. There are a number of techniques to achieve this, mainly involving the optimisation of your content and getting contextual links to your site. Other tricks of the SEO trade include the use of sitemaps and robots.txt files to guide search engines when they index your site.
There are unethical, or "black hat" techniques1, which used to be very popular and aim to fool search engines - don't use them! You will more likely be penalised or black-listed.
SEO goes hand-in-hand with a solid marketing strategy and having a well-designed2, appealing site with rich content3 that will entice passers-by, inspire promotors and make visitors come back for more.
Raising your site's online profile is probably the most important technique to get a higher search engine score and it is an ongoing task.
the more links to your site you have, the higher your search engine ranking will be.
Your site's profile is raised by getting relevant and contextual links to your site from as many other sites as possible, by way of adverts, articles, links pages and directories for example. The more links to your site you have, the higher your search engine ranking will be for your search terms over time. But beware of companies that offer to set up hundreds of links to your site for you: the links are often not contextual and smart search engines will demote your site!
SEO is important if you want to be discovered online; most businesses will find it's essential and well worth the investment.
Further Reading
- Google - the most popular search engine. There's also Yahoo, Lycos, Ask, Live and AOL.
Use Google's "I'm Feeling Lucky" button to return the top hit for your search terms. - Black Hat SEO - An article on About.com
- Web Design - for "having a well-designed, appealing site"
- Copywriting - for "rich content"
Examples
- Paradis en Provence - Holiday Accomodation in Provence, France
