Creator Design
:: 18 June 2013: 
// phone: +44(0)20 8525 1652 // fax: +44(0)20 8082 5198
// email: creators@ // skype: creator-design
© c r e a t o r d e s i g n 2006-2013
// email: creators@ // skype: creator-design
© c r e a t o r d e s i g n 2006-2013
PowerPlay is a technique that develops self empowerment. It is based on the understanding that we wear masks and we adopt roles in both work and life situations.
The key to this project was the imagery, which had to perfectly communicate the archetypal nature of the company's work.
Brief
• a clean, stylish design.
• use of carefully selected imagery to communicate the archetypal nature of the work.
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Feedback
Eleanor O'Rourke, Client
I had put off having a website design for a variety of reasons familiar to most people.
- I didn't know where to start
- I wasn't sure how to condense what I had to say into a few pages
- I had no idea what 'look' I wanted to achieve and browsing other people's websites gave me absolutely no insight whatsoever.
I knew what 'look' I didn't want but this did not help to direct me to the 'look' I did want.
Enter David and Marius...
From the beginning I knew this was going to work. We sat down and had an informal chat, not about what I was selling, but about me. They are both highly intuitive and quickly picked up on what I was trying to achieve.
At the next meeting they presented initial ideas of the overall look of the website. I was amazed at how accurately they had interpreted what I wanted to say. It was apparent that they had a clear understanding of my tone of voice and the way I express things. We discussed the ideas further. Marius had presented imagery that sparked off my creativity and led me to re-think a lot of the information that I had written.
The final outcome was a creative collaboration. I re-wrote and condensed a lot of the material. This was much easier now that I had some clear direction. The text and images came together and the clarity emerged.
Trying to be creative in a vacuum is difficult and daunting. If you are waiting until you have a 'big idea' or a flash of inspiration, you could be waiting a long time. Co-creation helps the process along no end.
And if you want people to collaborate with, you can't get better than these guys...
- I didn't know where to start
- I wasn't sure how to condense what I had to say into a few pages
- I had no idea what 'look' I wanted to achieve and browsing other people's websites gave me absolutely no insight whatsoever.
I knew what 'look' I didn't want but this did not help to direct me to the 'look' I did want.
Enter David and Marius...
From the beginning I knew this was going to work. We sat down and had an informal chat, not about what I was selling, but about me. They are both highly intuitive and quickly picked up on what I was trying to achieve.
At the next meeting they presented initial ideas of the overall look of the website. I was amazed at how accurately they had interpreted what I wanted to say. It was apparent that they had a clear understanding of my tone of voice and the way I express things. We discussed the ideas further. Marius had presented imagery that sparked off my creativity and led me to re-think a lot of the information that I had written.
The final outcome was a creative collaboration. I re-wrote and condensed a lot of the material. This was much easier now that I had some clear direction. The text and images came together and the clarity emerged.
Trying to be creative in a vacuum is difficult and daunting. If you are waiting until you have a 'big idea' or a flash of inspiration, you could be waiting a long time. Co-creation helps the process along no end.
And if you want people to collaborate with, you can't get better than these guys...
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